Tuesday's Tip: How to deal with Competition and not feel threatened | CHATTANOOGA PORTRAIT PHOTOGRAPHY
This is a BIG BIG BIG deal with photographers today. Mostly do to the hundreds and hundreds of photographers that have began breaking into the industry recently with the digital age. It seems EVERYONE feels like they can be a photographer. That it's just as simple as 1,2,3 CLICK!!! I am here to tell you it is NOT easy and it's not for everybody.
Being a professional photographer can and is stressful. WHY? Because the majority of your time is spent dealing with the business side of photography. Yes Photography is art and yes that is a huge part of being a professional photographer, but if you want to make a living at photography you have to be willing to deal with the business aspect as well.
A lot of new photographers out there seem to be fly by night photographers at least from what I've seen. They think if they charge really really low prices they will generate a lot of response and make LOADS of money and have to do very little. Generally they do get loads of response and make decent money, but then the workloads slams them. Truth is they will tap out eventually realize that either they have to make a change or quit. If their heart is in it and it is truly what their heart desires they will learn from their mistakes and push through. I've personally been there done that... I've made many many mistakes along the way.
Here let me list them for you lol:
- Used auto mode
- I can not stress enough why you MUST learn how to use your camera. I'm not saying that you can't use the aperture or shutter settings and so on, but LEARN HOW TO USE MANUAL. Once I got over the fear of having to do it all myself I realized that actually it was WAY easier and my results were more consistent! YAY! I'm STILL learning though!
- Underexposed or overexposed all my images... EEK!!!
- Because I was using every mode but manual my images were never exposed correctly and never consistent.
- You can however use these modes and get good shots IF you understand them!
- Shot in full sun at the worst part of the day which resulted in harsh shadows, raccoon eyes, harsh highlights.
- This is the BIGGEST mistake I see many newbie photographers make. Mostly because you just don't understand light/sun and how it works for and against you.
- Make sure you understand where and how to place your subjects if you are working with direct sunlight. Open Shade, back light, fill light and reflectors are your friends!!!!!
- Over edited my photos
- THIS is another huge thing I see many newbie photographers do. Boy did I ever do this. I love bright cheery photos and goodness did I brighten my photos lol! I also loved the vintage look and guess what I did... Made people look overly orange or dead lol!!!! While Lightroom Presets and Photoshop Actions can help ease your workflow tremendously make sure you understand editing first.
- First you must learn to get your strait out of the camera shots close to perfect as you can. Then use actions and presets to help set it off and give it a little boost not save your picture.
- Take a second look at your photo most times you will be able to tell if it's overly edited if not ask for honest feedback from someone that isn't a yes man.
- Changed my logo/branding over and over...
- Truth is I was never satisfied with anything. I wasn't sure what I liked. I do suggest you find a professional and work with them. The relief they will give you is worth the money. I however did not go with a professional. I forced myself to put my webdesign degree to use and came up with something I love.
- You don't want to keep changing your logo/branding I mean really how can anyone really ever find you if you keep changing.
- The colors, font, images, EVERYTHING you do or show is apart of your branding. Make it all represent who you are what your photography represents.
- Didn't update blog regularly
- I'm sooooo guilty of this. This is important. If you have a blog update it. There is nothing worse then going to your favorite photographer's blog and well it's been 4 months since they even posted anything. BUMMER! The blog is a place to engage with your clients and other photographers and if you have nothing you lose them. SIGH... I am working on this!
“If you copy, it means you're working without any real feeling. No two people on earth are alike, and it's got to be that way in music or it isn't music.”- Billie Holiday
“The difference between a bad artist and a good one is: The bad artist seems to copy a great deal; the good one really does.”- William Blake
“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.”- Tom Peters
“The most essential factor is persistence - the determination never to allow your energy or enthusiasm to be dampened by the discouragement that must inevitably come.” - James Whitcomb Riley